Privacy Policy
Last updated: August 15, 2025
Scope. This Privacy Policy explains how Private Lender HQ (“PLHQ,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information in connection with our business/investment-purpose lending referral and deal placement services. We do not market or arrange consumer residential mortgages.
1) Information We Collect
- Identifiers & Contact: name, business name, email, phone, postal address.
- Professional/Deal Info: role (agent, broker, lender, investor), property and loan details (non-owner-occupied/investment), referral context, payout preferences.
- Communications: emails, texts, call records (if applicable), support chats.
- Device/Usage: IP address, device/browser type, pages viewed, cookies, and similar technologies.
2) How We Use Information
- Operate, maintain, and improve our referral and submission workflows.
- Match submissions with suitable business-purpose lenders or partners.
- Communicate about submissions, status updates, commissions, and program changes.
- Provide marketing (with consent where required) and measure campaign performance.
- Detect, prevent, and investigate fraud, abuse, or security incidents.
- Comply with applicable laws, contracts, and recordkeeping obligations.
3) Cookies & Tracking
We use cookies and similar technologies for functionality, analytics, and (where applicable) advertising. You can control cookies through your browser settings. Some features may not function properly without cookies.
4) SMS/Text Communications
- By providing a mobile number, you consent to receive transactional and marketing texts related to business-purpose lending and referrals. Message & data rates may apply.
- Reply STOP to opt out; HELP for help.
5) How We Share Information
- Lenders/Partners: We share relevant submission and contact details to evaluate business-purpose loan opportunities and process referrals/commissions.
- Service Providers: Hosting, CRM, analytics, communications, payment processors, and security vendors bound by contractual safeguards.
- Legal/Compliance: If required by law, subpoena, or to protect rights, property, or safety.
- Corporate Events: In connection with a merger, acquisition, financing, or sale of assets.
6) Your Choices
- Marketing: Opt out of emails via the unsubscribe link. Opt out of texts by replying STOP.
- Cookies: Use browser settings to block or delete cookies.
- Access/Deletion: You may request access to or deletion of your information (subject to legal/contractual limits) by emailing [email protected].
7) California Notice (CCPA/CPRA)
For California residents, we provide the following summary of personal information categories collected and disclosed for business purposes in the past 12 months:
| Category | Examples | Disclosed for Business Purposes |
|---|---|---|
| Identifiers | Name, email, phone | Lenders/partners, service providers |
| Commercial/Deal Info | Investment property/loan details, referral data | Lenders/partners, service providers |
| Internet/Usage | IP, device/browser data, analytics | Analytics and security vendors |
| Professional Info | Role, company | Lenders/partners, service providers |
We do not knowingly “sell” personal information in the consumer sense, and we do not process consumer residential mortgage data. To exercise CCPA/CPRA rights (access, deletion, correction, or to limit use of sensitive data, if any), email [email protected]. If we offer a “Do Not Sell or Share My Personal Information” link in the future, it will appear in our site footer.
8) Data Retention
We retain information only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements.
9) Security
We employ administrative, technical, and physical safeguards designed to protect information. No security controls are 100% effective; we cannot guarantee absolute security.
10) International Transfers
If you access the services from outside the United States, you understand that information may be processed in the U.S. or other jurisdictions that may have different data protection laws.
11) Children’s Privacy
Our services are for business users and are not directed to children under 18. We do not knowingly collect personal information from children under 18.
12) Changes to This Policy
We may update this Policy periodically. Material changes will be posted with an updated “Last updated” date. Your continued use of the services indicates acceptance of the updated Policy.
13) Contact Us
Private Lender HQ
Email: [email protected]
Address: [Your Business Address]
Legal Notice: This Policy is for general informational purposes and does not constitute legal advice. For guidance on licensing, privacy, and referral disclosures applicable to your activities, consult qualified counsel.
